Plan

Activities Products

Off-screen

Cinema takes a particular place in communication plans known as "above-the-line" from the homogeneity and the selectivity of its target. But, Cinema offers well more possibilities.  Thanks to the direct contact with the audience, this media becomes a real platform of communication pluri-media off-screen.

Screenvision gathered in a structured way the various communication vectors  around the big screen…
Why ?
Why plan an Off-screen campaign?
  • Active Mindset: Over 50% plan to see a film at the cinema at least a week in advance
  • High Traffic: A lot of cinemagoers go through foyers every week
  • Dwell Time: Cinemagoers spend 11 mn in average in the foyer
  • Environment: Modern and spacious areas

Why ?

Events

Malibu's animation in Belgium

Animation at the entrance of the complex (tailor-made)Samplings at the exit of the theatres.

Others
Other examples of Off-Screen products

Others

Posters

Cineposter
Outdoor Posters on the main cinema sites,
  • Exclusive 2m² outdoor network in Belgium
  • 214 lightened panels on a National territory
  • 16 cinema multiplex: Bruxelles, Brugge, Antwerpen, Charleroi, Liège...
  • Ad synchronisation
  • Covers 65% of the total cinema frequentation
  • Sector exclusivity