This campaign for the Hilfiger Denim collection marks the Company's premiere use of Television and cinema within Europe, breaking September 5, 2005 on MTV and mid-September in cinema across all major European markets.

The in-house Tommy Hilfiger Europe creative team, in collaboration with Swedish director Logevall, developed the campaign.

Entitled "Last trip to Montauk", the spot tells the story of a group of young college students taking their last road trip to the beach before winter begins. Shot on location in New Zealand, the cast consists of real university students and local models and actors. In keeping with the brand's link to music, the soundtrack features a hit song by the acclaimed Swedish rock band Mando Diao.

Country : Belgium / Germany / Ireland / UK / Austria
Date : 2005

Campaign name : Tommy Hilfiger - Last trip to Montauk

Brand/Product : Hilfiger Collection Denim
Advertiser : Tommy Hilfiger
Director of creation : Dustin Horowitz 
Artistic Director : Ferdinand Van Alphen 
Director : Robert Logevall
Soundtrack : Mando Diao