This spot has been thought and conceived directly by the designers Domenico Dolce and Stefano Gabbana. They develop two versions of this spot: one with a heterosexual couple (the one seen in cinema) and another one with a homosexual couple.

Through this history, they tell with irony that new fashion trends can be issued from fortuitous coincidence in the street.

A girl who has stopped to ask for information, noticed that the guy she is asking for is wearing two watches. She finds it trendy and spreads it all around in the whole city: bar, club, restaurant, street.  But, in fact, as the spot end reveals the solution: The boy gives back one of its two watches to the legitimate owner (his girlsfriend) who until that moment could not wear it because she was reparing the car. Sometimes, pratical situation can create new trend ...

Country : UK/ France / Spain / Germany
Date : 2005

Campaign name : Dolce & Gabbana - Car

Brand/Product : Dolce & Gabbana

Advertiser : Dolce & Gabbana
Designers: Domenico Dolce and Stefano Gabbana

Direction: Matteo Pellegrini from Filmlover
Executive producer: Rino Sorrentino
Producer:  Susanna Zerbini
Director of production :Stefano Riannetti

Soundtrack : Stefano Fontana (Stylophonic)