Cegetel is on screen in cinema since the end of August with its new film concerning its ADSL offer.  After two others films ("Le grand huit "and" Le match"), it is the first time that Cegetel is on Cinema with its advertising campaign on its ADSL offer.

 The brand benefits from a creation well adapted to the cinema. This new film takes again the codes of the American police series, and shows a track race with two police officers and a criminal, which occurs with an unusual rhythm. 

The scenario plays on surprise and comic effects, which are caused by an extremely slow track race.  Cegetel highlights the main expectation from the websurfers, who wish to connect themselves to Internet by ADSL, the speed.

 
The film end " You miss speed !” introduces the "happy end" of the motorbike, which symbolizes a track race, which goes very quickly, as quickly as with the high flow ADSL of Cegetel.
“From the moment when we decided to make a film police officer parody, It was obvious to pass it on cinema screens. This commercial, on a large screen and in a long version, took its entire dimension.  It is a great complement for television in creative terms as well as terms of target.",  says Isabelle Patard, Commercial Communication Director.

Country : France
Date : 2004

Campaign name : CEGETEL ADSL Offer – The Track Race

Brand/Product : ADSL offer
Advertiser : Cegetel
Communication director : Isabelle Patard
Communication manager : Dominique Duval
Advertising agency : ENJOY Scher Lafarge
Director of creation : Gilbert Scher
Artistic Director : Mathieu Séchet, Jody Bouthillier
Originators/Writers : Mathieu Séchet, Jody Bouthillier
Production : 1/33 Productions
Director : Neil Harris