Convince

Screen advertising offers to the advertisers the best recall rate. All pieces of research undertaken throughout our territories consistently demonstrate that recall rate is five times higher than TV. Leveraging the positive mindset of the audience and the best-in-class environment (big screen, sound & image quality), the medium delivers the most impact and is therefore most memorable => Pure Impact.

The cinema audience represents a very qualitative & homogeneous target composed essentially of Youth and Executives, which are brand consumers, trend-setters, belonging to Upper / Middle Upper Income Class => Pure Focus.

Moreover, as heavy cinemagoers are mostly light TV viewers, Cinema is really complementary to Television and by combining both, you can multiply the effectiveness of your campaign for any given budget => Pure Communication.

Last but not least, Screen advertising is the unique medium that can give you the actual number of contacts => Pure Facts.