Why Cinema
Latest Survey
Screenvision gives you access to a marketing research database, which will help you better appreciate the true value of cinema advertising.
For example, please find in this section the latest study available.
Emotiscape: Cinema advertising campaigns generate emotions
Country
France & Spain
Objectives
As the emotions generated by advertising campaigns is more and more important to quantify the efficiency of commercials, our objectives were to:
- Analyze the power of Emotions in Cinema campaigns in France and Spain
- Analyze the benefit of the cinema versus TV
Methodology
The Emotiscape survey is based on the IPSOS’ experience on analyzing the emotional benefit of a media. Each message must trigger a response. The more the emotions are positive and active, the more it generates purchase behaviour.
The survey was conducted among a representative population sample from 15 to 60 years old, in order to compare heavy cinema viewers who have watched the ad thanks to the screen campaign to the TV watchers who only view it on Television.
The survey was conducted among a representative population sample from 15 to 60 years old, in order to compare heavy cinema viewers who have watched the ad thanks to the screen campaign to the TV watchers who only view it on Television.
Publishing Date
January 2007