Why Cinema

Cinema Market

Screen Advertising

Screen Advertising offers you to surf on the positive trend of Cinema market. Indeed, major advertisers such as Nestlé, Levi's, Pepsi, Beiersdorf, BMW, Cadbury, Coca-Cola, Nike, Red Bull have already included cinema in their plans with Screenvision…
Don't wait any longer and be part of the show!

The Cinemagoers

A Targeted, Hard to Reach Audience
  • Young (see graphic on left side)
  • Single
        Less than 35: 75%, index 131 vs European population
        More than 35: 15%, index 179
  • High Level of Education
        < 35:  48%, index 130 
        > 35:  28%, index 242
  • Affluent
        < 35: Among the 20 top one SEL: 30%, index 117 
        > 35: Among the 20 top one SEL: 26%, index 152
                 Among the 10 top one SEL: 22%, index 220  Young
  • Brand conscious, early adopters
  • Positive attitude to the advertising
 
A True European Audience
  • A True pan-European profile
European who go to Cinema at least once a month (Heavy Cinemagoers) have many similarities
Cultural differences between countries are less important among this population
  • A similar “way of life” whatever the age
Even though Youths form a large part of the Heavy Cinemagoer population, there is a large proportion of +35 y.o. Heavy Cinemagoers, which is characterised with same  traits
  • Cinemagoers are typically light TV viewers
Audience Profile

The Advertisers